The Google search engine and Google Maps are replacing the Yellow pages as the gold standard for finding businesses. In the fast changing world of the internet a Google Places listing is an essential piece of kit for a businesses online presence. Setting up a Places profile is the work of minutes – simply add
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During recessionary times businesses are more determined than ever to encourage spending by marketing their goods and services directly to persons whose contact details were collected previously. The rules governing unsolicited marketing communications, however, are complicated and may result in criminal prosecution if breached. As such, direct marketing inevitably involves treading a high wire between
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Selling a product or service at the right price is one of the fundamental decisions every business has to make. Most businesses establish a selling price by determining: 1. The cost of the product or service, including business operating costs. 2. The profit margin needed to survive. 3. The competitive price that the market
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It amazes me how many play business don’t utilise their phones properly. To make your phone ring costs you money in marketing efforts and previous business service delivery. To miss business because you don’t have an answering machine set up or your phone call is not answered and dealt with properly is squandering business. A
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Click to view this email in a browser Issue 5, May 2011 THE PARTY MANAGEMENT BULLETINMarketing and technical tips to make life easier for party and rental businesses In this issue : Tech Tip: Using Google Places to Promote your Business. Marketing: Email Marketing and Data Protection Laws. Food for thought: Setting a
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