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June 21st, 2011

Click to view this email in a browser                                                      Issue 5, May 2011
THE PARTY MANAGEMENT BULLETINMarketing and technical tips to make life easier for party and rental businesses  

In this issue :

  • Tech Tip: Using Google Places to Promote your Business.
  • Marketing: Email Marketing and Data Protection Laws.
  • Food for thought: Setting a Price for your Product or Service.

If you like this newsletter, please use the link below to forward to your collegues or friends. 

 

Using Google Places to promote your business.

The Google search engine and Google Maps are replacing the Yellow pages as the gold standard for finding a business. In the fast changing world of the internet, a Google Places listing is an essential piece of kit for your businesses’ online presence. Setting up a Google Places profile is the work of minutes – simply adding basic business information. The majority of local business listings will stop at that and simply hope that they gain enough exposure to drive traffic to their website or calls to the work phone... to read more click here

Email Marketing and Data Protection Laws

During recessionary times businesses are more determined than ever to encourage spending by marketing their goods and services directly to persons whose contact details were collected previously. The rules governing unsolicited marketing communications, however, are complicated and may result in criminal prosecution if breached. As such, direct marketing inevitably involves treading a high wire between maximizing marketing potential and remaining compliant with applicable laws. We will summarise here the main points to consider when conducting an email campaign…to read more click here

Setting  the Price of your Product or Service

Selling a product or service at the right price is one of the fundamental decisions every business has to make. Most

businesses establish a selling price by determining:

1. The cost of the product or service, including business operating costs.

2. The profit margin needed to survive.

3. The competitive price that the market will bear.

Your goal should be to achieve the highest possible profit margin while maintaining the highest possible sales level…to read more click here

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If you wish to subscribe to The Party Management Bulletin then click on this link.

If you do not wish to receive further copies of The Party Management Bulletin then you can select the opt out link below or reply to this email with the word unsubscribe.Our goal is to make life easier for business owners in the Party and Inflatable Rental Business. Our user friendly software BookTheKidsParty allows you to manage your party and rental bookings online, allows your customers to check availability and make bookings online, and handles your customer database for repeat bookings.  BookThe KidsParty can handle even the most complex of pricing structures. To see a short video of how easy it is to use BTKP, just click on the link or visit our web page at www.bookthekidsparty.com. 

Party Management Online. Who are we?

Email:susan@bookthekidsparty.com

 

T IRL: +353 1 443 4045
T UK: +44 203 5141403
May 27th, 2011







Click to view this email in a browser                                                      Issue 4, April 2011

THE PARTY MANAGEMENT BULLETIN

Marketing and technical tips to make life easier for party and rental businesses  

In this issue :

  • Tech Tip: How to monitor what is being said about your business online.
  • Marketing: Loyalty stamp cards: are they right for my business.
  • Food for thought: Customer service isn't dead.

If you like this newsletter, please use the link below to forward to your collegues or friends. 

 

How to monitor what is being said about your business online.
by Susan Compelli 
Here's an essential tip for businesses that aren't sure how to start monitoring their presence online. Google has a free service called Google Alerts which will send you an email summarizing what is said about you over the internet.
You can set up as many different alerts as you want.  For each alert, you enter search terms (such as the name of your company, the name of a competitor or industry keywords), an email address and specify when you want to be notified …read the full article here

Loyalty Stamp Cards, are they right for my business?
by Susan Compelli 
You probably have several of these in your wallet from your local coffee shop but they can be useful in the leisure business also.  They are low cost method of rewarding your regular customers and encouraging repeat business. In today’s competitive world, with so many options and personal service diminishing, every effort must be made to re-engage and encourage loyalty…read the full article here

Customer Service isn't dead

As the Internet becomes more and more prevalent in our everyday lives, customer service should be top-of-mind in every transaction. Brick and mortar stores continue to thrive exactly because they offer personal customer service. Just because humans are interacting more than ever from behind their computers does not mean that companies should give up the intimacy of live customer support representatives…read the full article here.

 btkp_final_logo

If you wish to subscribe to The Party Management Bulletin then click on this link.

If you do not wish to receive further copies of The Party Managment Bulletin then you can select the opt out link below or reply to this email with the word unsubscribe.

 
Party Management Online. Who are we?

Our goal is to make life easier for buisiness owners in the Party and Inflatable Rental Business. Our user friendly software BookTheKidsParty allows you to manage your party and rental bookings online, allows your customers to check availability and make bookings online, and handles your customer database for repeat bookings.  BookThe KidsParty can handle even the most complex of pricing structures. 

To see a short video of how easy it is to use BTKP, just click on the link or visit our web page at www.bookthekidsparty.com. 

Email:susan@bookthekidsparty.com

T IRL: +353 87 614 4152
T UK: +44 203 514 1403 


February 14th, 2011

Bookthekids partylogo 

BOOK THE KIDS PARTY,
February newsletter for play centers

Accounting For Your Party Business by Hugh O’Connor
As a play centre owner I know it’s just another one of those things that need to be kept on top of. Bookkeeping!
When it came to getting the ‘File’ to the accountant. The file was too large for email and I’d have to post my accountant a CD-rom. Arrgh

Web based accounting software has made my life a lot easier.
Click here for a sofware rundown

New BTKP podcasts by Hugh O’Connor
We are launching a new series of podcast that will be valuable for play center owners, bouncing castle operators and other industry operators.
Episode One features Finbarr Watterson interviewing play center owner Hugh O’Connor focusing on startup, marketing and challenges facing his play centre Funfitness in Sandyford.
Listen here

 

It costs money to make your phone ring, don’t waste that call. Money spent on marketing and previous business service delievery gets your phone ringing. Missing business because you don’t have an answering machine set up or your phone call is not answered effects your business.  Click for Solutions

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Your Company The Balanced Scoreboard
Most people in business will have heard the old saying ‘What gets measured gets done’ and certainly if you have not heard it before it is something that makes intuitive sense. Kaplan and Norton built on this idea for measuring performance but changed it to a more future orientated perspective i.e. ‘What you measure is what you get’
check this out
Email:  susan@bookthekidsparty.com

T IRL: +353 1 642 4196
T UK: +44 203 368 6727
Our mailing address is:
BookTheKidsParty
3 Clanwilliam Terrace,
Dublin 2